marketing-strategy, WhatsApp Marketing Tips

[WhatsApp business Account] How WhatsApp Business APP Can Improve Your Customer Service


WhatsApp Business is an application specifically designed for businesses, offering many additional features compared to the personal version of WhatsApp. With WhatsApp Business, businesses can expand their operations and stay in constant contact with customers, thanks to numerous practical and convenient features. 

Below is a detailed introduction to the features of WhatsApp Business that can help you get closer to your customers.

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1.  Company Profile

The company profile is an important feature and serves as a primary way for businesses to attract and prove their trustworthiness to potential customers. 

Businesses can showcase relevant company information on WhatsApp Business, such as a company overview, address, products, services, contact details, operating hours, etc.

 Additionally, you can link your Facebook page and Instagram business profile to your WhatsApp Business account to increase the exposure of your business.


2. Automated Replies

Automated replies are a practical feature since customer service representatives cannot be available to respond to messages all the time. Even when representatives are not working, businesses can use automated replies to respond to some customer inquiries.

Businesses can set up greeting messages and away messages. During non-business hours, you can set up messages to let customers know you’re unable to reply promptly and give them an estimate of when they can expect a response, reducing potential user churn.

However, the automated reply feature in WhatsApp Business isn’t very comprehensive. For more advanced automated reply capabilities, we recommend using dumbChat as the platform automatically responds to customer queries, providing answers to common questions that have been pre-set. 

This allows for quick responses to simple queries even when customer service representatives are unavailable, without the need to wait for them to be back at work.

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3. Product Catalog

Businesses can list their products on WhatsApp Business, with each product or service having five optional fields: product name, description, price, website link, and product code. The catalog can contain up to 500 items, and creating it is as simple as clicking on Business Settings > Catalog > Add Product or Service.

4. Customer Labels

WhatsApp Business allows businesses to categorize customers based on certain characteristics by assigning them labels, such as new customers, loyal customers, etc.

These labels enable businesses to strategically send corresponding promotional messages based on these tags, precisely targeting their audience and effectively managing customers.


5. Message Statistics

WhatsApp Business provides statistics on all messages exchanged with customers, showing the number of messages successfully sent, received, and read. This feature facilitates customer management by calculating customer engagement rates and conversion rates, helping adjust the business’s marketing strategies.

6. Short Links

WhatsApp Business offers a short link feature, which is somewhat similar to WhatsApp links but with some differences. With short links, customers can directly initiate a conversation without adding contacts. 

When a customer clicks on the short link, they can immediately start a conversation with you. If the customer opens the link on a device with WhatsApp installed, it will directly open the WhatsApp app to start the conversation. If they open it in a browser, a webpage will appear with your business information and default message. By clicking to continue the conversation, customers can contact you.

7. WhatsApp business QR code

WhatsApp Business QR codes allow customers to send messages directly to you via QR codes. Unless you reset your exclusive QR code, it remains permanently valid. Similar to short links, you can also set default messages with WhatsApp Business QR codes.

WhatsApp Business API and dumbChat.AI

Of course, the features of WhatsApp Business may not fully meet the needs of some medium to large enterprises, especially functionalities like keyword automated replies, chatbots, and multi-user simultaneous operation, which are essential for serving customers efficiently. To implement these features, businesses would need to use WhatsApp Business API or services like dumbChat.AI.

The WhatsApp Business API is an official API developed by WhatsApp to meet the needs of businesses. It requires certification through Facebook’s official channels. Businesses first need to register an account on Facebook’s Business Manager and then apply for the WhatsApp Business API through the designated WhatsApp Business API providers to complete the relevant setup and become an official enterprise account. Different providers may offer different features, allowing businesses to choose the appropriate one based on their needs.

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[WhatsApp Business API] How to Get the Official WhatsApp API and What Does it Do?

dumbChat.AI is a real-time social platform that can connect various social media software including WhatsApp, FB Messenger, SMS, and more. It offers functionalities like keyword automated replies, chatbots, and multi-user simultaneous operation without requiring official enterprise certification from Facebook. With dumbChat.AI, businesses can serve customers across multiple social media platforms on one platform. Additionally, it encompasses all the features of WhatsApp Business. Click here to know more.

Electronic marketing has become a significant trend for the future. According to surveys, about 98% of mobile users click and read a business message every day, and more than half of consumers prefer to communicate with businesses on instant messaging apps. 

Imagine having an online store or physical shop that operates 24/7 and provides service anytime, anywhere. Which would you prefer? Would you rather send a message to communicate with the shop owner instead of making a phone call? WhatsApp Business perfectly meets the demands of businesses, making it an essential tool on the battlefield of modern commerce, where communication is key.

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Last Updated on 2024-03-15

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