WhatsApp has the largest number of users in Hong Kong. In 2022, the number of WhatsApp users in Hong Kong has reached a whopping number of 5.94 million. Businesses inevitably use WhatsApp for marketing. In this case, it requires sending advertising messages to customers on WhatsApp. After all, broadcasting messages through WhatsApp groups may seem insincere. While WhatsApp does have a broadcasting function, there are many restrictions. However, you will still be able to send advertising messages easily on WhatsApp.
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WhatsApp broadcasting is a user-friendly feature available on both WhatsApp Personal and WhatsApp Business. Before sending, you need to create a WhatsApp broadcast list, after which you can send the message to the contacts in the list all at once. Moreover, this list can be used repetitively and will not disappear after broadcasting. The broadcast list can be renamed and edited such as adding or deleting contacts and so on.
WhatsApp broadcasting can be used on both Android and iOS with slight differences in the user interface. On iOS, this function is in the top left corner of the WhatsApp interface under “Broadcast Lists”. On Android, it can be found in the menu options in the top right corner, then select “New Broadcast”.
After selecting, you may choose the customers you want to send the advertising messages to. After that, click “Create” to successfully create a broadcast list. You can only send broadcast messages once you have added their contacts. A broadcast list can accommodate 256 contacts at most.
Once the desired contacts are added to a WhatsApp broadcast list, you can send text, stickers, voice messages, videos and other messages. If the recipient has your phone number saved in their contacts, they will receive the broadcast message just like a regular conversation. The recipient will not be aware that you are using the broadcast function and their replies will appear in a separate conversation.
After using the broadcast list, it will be saved and can be reused for next time. Users can also edit the WhatsApp broadcast list. Click on the three dots in the top right corner to access the broadcast list, where you can modify the list name and add or remove contacts.
If a broadcast list is no longer in use, you can also delete it by long-pressing the list and clicking the delete icon.
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WhatsApp’s broadcast function has limitations that can be inconvenient for businesses. There are limitations on the number of recipients, lack of message personalization and the requirement for contacts to have the sender’s phone number saved in their contacts. In contrast, dumbChat’s broadcast function does not have these limitations.
WhatsApp’s broadcast function was not originally designed for commercial activities but for personal use. Therefore, many of its features are not suitable for businesses. To overcome these limitations, businesses could use dumbChat’s broadcast function, which is designed specifically for business use.
Step 1: Click on the broadcast icon on the left to enter the broadcast page.
Step 2: Click “Add” to create a new broadcast.
Step 3: Fill in and schedule the broadcast message and click “Save”.
Step 4: Wait for the broadcast message to send at your scheduled date and time!
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dumbChat provides convenient message management with features such as multiple logins, scheduled broadcasts, keyword auto-replies, task delegation, tagging and quick replies. It stores customer data, preferences and status, improving customer service efficiency. The AI chatbot provides 24/7 service, saving a lot of time and costs, and allowing employees to focus on more complex customer service tasks. The data analysis feature provides insights such as customer sources, purchase records and chat data analysis reports, helping businesses understand customers, seize opportunities and explore potential clients.
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Last Updated on 2023-11-02