Both Facebook Shop and Facebook Marketplace are platforms that allow Facebook users to sell products. What are the differences between these two? Which platform is better for opening an online store on Facebook? And how can you get started? This article will provide answers to all these questions!
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Facebook shop is primarily designed for businesses. People who frequently use Facebook are likely familiar with the concept of FB Shop. On the fan pages of major brands, there is a dedicated shop section. This feature was introduced by Facebook in 2015 specifically for fan pages. By creating a storefront on Facebook Shop, people from around the world can discover and purchase your products through your Facebook fan page. This serves as a primary method for users to shop online on Facebook. It allows you to link to your official website, increasing site exposure and boosting web traffic.
Facebook Marketplace was officially launched on Facebook in 2016, primarily targeting regular Facebook users within local markets. As long as you have a Facebook account and Facebook Marketplace is available in your area, you can use it. Many businesses also sell products on Facebook Marketplace alongside regular users. With over 4.5 billion monthly visits, Facebook Marketplace provides a platform for businesses to increase sales and exposure.
Both Facebook Shop and Facebook Marketplace belong to Facebook and serve as platforms for selling products. Why did Facebook design two different platforms? The main reason is that Facebook Shop and Facebook Marketplace target different user groups. Facebook Shop is designed more for businesses and enterprises, while Facebook Marketplace is intended for regular Facebook users.
A simple analogy is that Facebook Shop is like a commercial street where all the shops have fixed storefronts, very formal, and the entry threshold to open a shop here is relatively high. On the other hand, Facebook Marketplace is more like a diverse market where anyone can set up a stall to sell things, and the entry threshold is lower.
Facebook Shop requires establishing a brand, different geographical management, and a greater emphasise enterprise or merchant. This assurance factor makes transactions on Facebook Shop more secure for both sellers and buyers.
On the other hand, items sold on Facebook Marketplace are mostly second-hand, and the transaction process often involves private negotiation and communication between the seller and the buyer. Additionally, many people using Facebook Marketplace may not engage in brand building, and for some sellers, it might be a one-time transaction with less focus on subsequent development. This lack of on continuous development. Moreover, Facebook Shop is more geared towards increasing the exposure of businesses. Most transactions often take place on the official website of thassurance and constraints can result in transactions on Facebook Marketplace having no guarantees, and it can be challenging to seek compensation if one is deceived.
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Last Updated on 2023-11-21