In the era of digital marketing, everyone with a smartphone has at least one instant messaging app. And surveys show that WhatsApp is the most widely used in Hong Kong, with 96% of Hong Kongers using WhatsApp. As a business
Conversational marketing is a social media strategy that focuses on creating two-way communication between brands and their customers. Unlike the conventional marketing which has common practice of directing customers to traditional static contact form and requires longer response time, conversational
The widespread use of instant messaging apps like WhatsApp、Line、WeChat，has made stickers the most common way for netizens to communicate in chats. Using stickers during conversations can make the chat atmosphere livelier and bridge the gap between participants, enhancing the sense
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