Social Media Usage Data Analysis in Hong Kong in 2023


The rapid development of social media platforms in Hong Kong has attracted widespread attention. With the rise of emerging platforms and the consolidation of traditional ones, Hong Kong’s social media landscape is undergoing an exciting transformation. This article will delve into the latest trends and data, revealing the new face of Hong Kong’s social media landscape and changes in user behavior. Let’s explore together the flourishing development of social media in Hong Kong and its impact on society.

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Ranking of Hong Kong Social Media Platforms in 2023

  1. WhatsApp
  2. Facebook
  3. Instagram
  4. WeChat
  5. Facebook Messenger

Hong Kong has witnessed the rise of a new wave of emerging social media platforms. In addition to traditional social networking platforms like Facebook and Instagram, newcomers such as short-video platform TikTok and instant messaging app Telegram have quickly gained popularity in Hong Kong. These platforms have attracted a large number of users with their unique features and content, driving diversification and innovation in Hong Kong’s social media landscape.


Ranking of Traffic Conversion Capability of 2023 Social Media Platforms

  1. Facebook
  2. Twitter
  3. YouTube
  4. Pinterest
  5. Instagram

For many websites, social media platforms play a crucial role in driving traffic. Among numerous social platforms, Facebook stands out as the most effective in converting traffic, ranking first. Following closely is Twitter at second place, with YouTube coming in third. It’s important to note that these rankings do not include messaging-based social platforms like Messenger and WhatsApp. Therefore, when promoting links, knowing this list should help everyone choose the appropriate social media platform for promotion!



  1. YouTube
  2. Google
  3. Facebook
  4. Wikipedia
  5. LIHKG

These data indicate that among internet users in Hong Kong, video-sharing platforms and global search engines still hold dominant positions. Local discussion platforms like LIHKG and HK Discuss have also attracted a significant number of users for discussions. The ranking of media websites demonstrates the influence of HK01 and in the media sector of Hong Kong.


Ranking of Mobile App Downloads by Hong Kong Residents

I’m sure many wouldn’t be surprised by the high download volumes of popular mobile apps like Octopus, AlipayHK, WhatsApp, Telegram, and others listed. What might come as unexpected is that KFC Hong Kong (KFC HK) has emerged as the second most downloaded app in Hong Kong. This could be attributed to KFC’s recent efforts in promoting its app-based ordering features and collaborations with well-known female groups as brand ambassadors.


2023 Hong Kong Online Shopping Habits

According to the data, 50% of people engage in online shopping every week, with 23.8% purchasing daily necessities. An interesting finding is that 9% of individuals have used “Buy Now, Pay Later” services. While this form of payment has gained popularity in other countries in recent years, it remains relatively new in Hong Kong. Compared to last year, there has been a 23.3% increase in the adoption rate of “Buy Now, Pay Later” shopping methods, indicating a growing preference for this shopping option.

Furthermore, 15.1% of individuals have purchased second-hand items online, showing a 7.1% increase compared to last year. This trend may be influenced by economic factors and growing concerns about environmental conservation. Second-hand items offer cost savings and contribute to reducing resource waste and environmental burden, leading more people to embrace this approach.


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Last Updated on 2024-05-07

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