WhatsApp Marketing Tips

WhatsApp vs SMS: Which Suits Your Marketing Needs More?

Currently, we have more and more choices to stay connected with family and friends. With technological advancements, people increasingly rely on instant messaging tools to convey messages, and at the same time, they are also powerful tools for receiving marketing messages, with SMS and WhatsApp being the most well-known. 

In this article, we will explore the differences between WhatsApp and SMS messaging services to see which one is more suitable for your marketing needs!

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What is WhatsApp Business API?

WhatsApp Business API is the premium business account offered by WhatsApp. WhatsApp is a highly popular messaging application used for sending and receiving text, voice messages, as well as making voice and video calls, and sharing various media and documents, among other features. 

WhatsApp was first launched in 2009 and has become one of the most widely used messaging applications in the world, with over 2.24 billion active users as of 2023.

WhatsApp Business API allows businesses to integrate with various backend systems, including various e-commerce platforms and CRM systems. It also provides a rich set of advanced features, making it favored by many enterprises.

What is SMS Bulk Messaging?

SMS bulk messaging, also known as SMS broadcasting, is a communication method that allows you to send the same message to multiple recipients via SMS (Short Message Service). Since its introduction in the 1980s, SMS has been widely used as a common method of text communication among mobile phone users worldwide.

SMS bulk messaging is primarily used for sending short text messages to multiple recipients simultaneously. It has been traditionally utilized for purposes such as alerts and transactional messages, including delivery notifications and payment confirmations. However, in recent years, with the emergence of communication software like WhatsApp, SMS is gradually being phased out.



WhatsApp vs SMS: Bulk Messaging

Green tick verificationYesNo
Multimedia contentSupports text, images, videos, PDF and CTA buttonPurely text
Word limitMax. 4096 wordsMax. 160 words
SecutiryEnd-to-end encryptionDoes not support end-to-end encryption
FeeCharges incur for every 24-hour conversationCharges by each text messages sent
InteractionTwo-way communicatioOne-way communication (customer replies at their own expense)

WhatsApp is one of the most commonly used communication tools among Hong Kong people, offering high levels of flexibility and security. It facilitates seamless interaction between businesses and users, enhancing the overall service experience for users!


WhatsApp vs SMS: Which Will You Choose?

The choice between SMS and WhatsApp broadcasting doesn’t have a clear-cut answer. Ultimately, it depends on your business needs and the preferences of your target customers. For some well-established businesses, transitioning from traditional SMS communication to instant messaging channels like WhatsApp can be challenging. However, for businesses operating in regions where WhatsApp is prevalent, it can be a better choice.

WhatsApp offers several advantages, including reasonable pricing, high engagement, and powerful messaging capabilities with fewer restrictions. It’s inherently conversational and suitable not only for marketing and notifications but also for sales and support. Integrating it with a CRM system like dumbChat enables automation of sales and support, enhancing the overall user experience. Currently, there’s even a seven-day free trial available. If you’re interested, feel free to contact us!

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Last Updated on 2024-05-17

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